PURE ROMANCE
BRANDING / MARKETING / STRATEGY / GRAPHICS / MOTION / PHOTOGRAPHY
Pure Romance is a business whose mission is to provide a safe environment where women talk, collaborate, and enhance their sexual health and wellness journeys. Starting in 1993, Patty Brisben founded Pure Romance. Her son Chris Cicchinelli stepped up as CEO and President in 2000. The company originally began as an MLM but has evolved to an omnichannel marketing business worth millions. During my time working with this company, I supported three departments. Graphics, Video & Photo, & Marketing.
The Importance of Sexual Health & Wellness
The mission of Pure Romance is to empower woman's sexual health & wellness with a luxurious look and feel to their brand. How can Pure Romance showcase that in their marketing? Their messaging? These brand guidelines were the key to the team and I's design success.
Design Objectives
In addition to a distinct message about women's sexual health & wellness a complimentary color scheme and a type story was needed. Below is that story for our packaging, web, and marketing assets.
Web Graphics
Below is a collection of graphics I made for web distribution, both on the Pure Romance retail website and for consultant marketing ase
Product Detail Cards
When marketing to a Pure Romance consumer, a level of education and strategy is required. Therefore, the benefits and features of a product needed to be clearly stated when a product was launched. I was tasked with creating detail cards for the web on the product listings. These are three examples below.
Shareables
Another level to the Pure Romance brand is that we sell direct to consumer and we also sell with consults. Meaning, we have a network of educated salespeople to host events to sell our product. These "shareable" marketing assets were sent out to the consultants on a frequent basis to promote upcoming sales on their page. Below are 6 examples out of the many I created.
Photography & Illustration
On top of my responsibilities with the Graphic & Marketing team, I participated in various photo and video shoots. Below are photos I have shot, produced, and edited with the team. Moreover, during my time at the company, I explored various creative avenues. In one instance, I did illustrations for the company to be used for graphics and marketing assets. That example is also provided below.
Holiday Stocking Product
12 Days of Christmas Advent Calendar, Closed
12 Days of Christmas Advent Calendar, Open
Holiday Ribbon Products
Setting the Mood
On top of creating assets for a sale, how can we market the experience? Is it educational? Playful? Sexy? Below are examples I created of social graphics, reels, and animations that all sell the Pure Romance experience.
Social Graphics
In these three graphics all layouts, illustrations, and styles were created by me. These were made with adobe illustrator, photoshop & lightroom.
Reels & Animation
All these reels and animations were shot, produced, edited and animated by myself with review from the creative teams. These were created with Procreate, adobe illustrator, photoshop, and after effects. These live on the Pure Romance Instagram & Facebook.
Stories
These are stories for the Pure Romance Instagram & Facebook. These were all created for product launches.
