CUMMINS-MERITOR
3D PHOTOGRAPHY/BRAND IDENTITY
In my time at Cummins-Meritor, my job was to manage the Photorobot and the production of 3d imagery for the Meritor Parts XPRESS website. Likewise, I would occasionally work on signage and branding development
with the design teams. In the course of that four months, I shot a total of 2,217 parts, which is 159,624
images per SKU.
with the design teams. In the course of that four months, I shot a total of 2,217 parts, which is 159,624
images per SKU.
Photorobot
The Photorobot is a complex piece of machinery that had a spinning plexiglass sweep and a motorized arm to shoot photo and video of the truck parts. The goal of this project was to capture Cummins-Meritors' entire inventory and upload it to Meritor Parts XPRESS website for customer consumption. The project was in tandem with FindItParts, who provided us with this piece of machinery. FindItParts is a truck parts search engine with various vendors at its disposal. Our team was the first to approach the capture of these truck parts. When the project is finished, the machine will move on to the next company. The project began in September of 2022 and was projected to finish in October of 2024. The team and I shortened that deadline and the project is aiming to be done by June 2023. Provided below are some example shots of the spins and parts.
Cummins-Meritor Brand Guidelines
Display Mat Redesigns
Alongside the production of quality truck parts for consumers, Meritor provides signage and mats to vendors to help visualize the purpose of their products. The goal was to redesign the Center Bearing and Driveline Mats to be more visually accessible and organized. Using the above brand guidelines, below is the result.
Center Bearing Display Mats
The first row is the redesign and the second row is the original display mat.
Redesign
Redesign
Original Page 1
Original Page 2
Driveline Display Mats
The first row is the redesign and the second row is the original display mat.
Redesign
Redesign
Original Page 1
Original Page 2
XPress Facts Banner Redesign
Furthermore, with the development of their signage, they also have banners for display. This is either provided for vendors or used at marketing events. When tasked with the redesign, the goal was to simplify the banner to just a header, logo, and an image all on the same size document.
Original XPress Facts Banners
The lefthand column is the original banner and the righthand column is the redesigned banner.
Original
Redesign
Original
Redesign
Original
Redesign
Original
Redesign
Original
Redesign
Original
